Project Type

Branding & Art Direction

Healing Whole Arts is a sacred space for restoration through creativity, nature, and breath. Founded by Beth Anne Booth, a visual artist, breathwork guide, and double-lung transplant recipient, Healing Whole offers art-infused experiences that honor life, transformation, and inner healing.

​

Born from Beth Anne’s recovery journey—through addiction, chronic illness, and the grace of organ donation—Healing Whole channels the breath as a symbol of renewal. Through abstract art, meditative practice, and community connection.

​

I created the identity for Healing Whole Arts by doing a Brand Analysis with the goal to create brand alignment on each platform through website enhancement, and social media unification. These changes positioned Healing Whole Arts as an umbrella brand, where “Bethie Breathes” becomes the voice or guide behind the work.