Augmented Reality Introduces the Symphony
Project Type
Digital & Print Collateral
Link
Team
The Richmond Symphony’s 62nd Season marked the end of an era for its long-standing Music Director Steven Smith. The 2019/20 Season issued the marketing challenge of introducing five outstanding Music Director Candidates; the eleven-day, International Menuhin Competition 2020 hosted in Richmond, Virginia; and world-class guest artists and conductors.
The 2019/20 Season theme revolved around the notion of welcoming world-class music artists to the city or Richmond, Virginia. The branding and assets I created were used as a means of introducing symphony listeners to each Richmond Symphony Music Director candidate in an informative and personal way.
The project deliverables consisted of: Season’s branding, Presentations, Marketing emails, Print and Digital ads, Venue poster, Subscriber cards, Subscription postcard, and Subscription brochure.
Augmented Reality (AR) Component
Each Image in the brochure marked with the HP Reveal icon can be scanned to reveal hidden video content (of the Music Director Candidates, Menuhin images, and Sphinx Virtuos) allowing the viewer to experience a glimpse of a performance from each artist. The augmented reality component adds a level of sight and sound to the printed Subscription Brochure.
Watch my video tutorial
Step 1
Download the mobile app HP Reveal for iPhone or Android.
Step 2
Create an account and follow RVASymphony.
Step 3
Using the HP Reveal app, scan images marked in the brochure by tapping on the trigger icon.
In addition to using the HP Reveal app to scan the physical brochure in hand, you can also scan its images on any screen they appear on. Use your mobile phone or tablet to scan over the images in the brochure below on your screen to reveal the augment reality videos.
